trenDNA

Published 2009, ISBN 978-1-906769-16-1

Paperback (143 pages)

Understanding populations better than they understand themselves.

• ABSOLUTES Functions, Perfection and 'Where to Play'
• INEVITABLES Demographics, Spend Cycles and S-curves
• INHERENTS Thinking Models, and Generational Archetypes
• PROBABLES Behavioural Trends